As the interest in weekend endurance events like Charity 5k's, Tough Mudders, Triathalons & Bike Tours have expanded, so to the interest in functional nutrition to meet the needs of the participants. No longer is Sports Nutrition only for the professional athlete.
As quoted in 2015 by P & S Market Research, the Global market for Sports Nutritionals should be well over $26 Billion by 2019.
Euromonitor Int'ls research is showing that the Sports Drink sector is currently at $7 Billion, with Protein Based formulations & RTD making up 70% of that category.
Of note is their findings that the #1 attribute across the platform is Natural Flavoring.
Trends named in a Mintel Report in 2015 are showing that protein has moved from the power powders and bars sector into the beverage sector, with new plant based proteins rising in interest by leaps and bounds.
With the combination of both plant & animal based proteins, the findings are that sustained capability of the proteins to function throughout the entire workout is now possible.
The next important sector is the repair and replenishment category. Athletes wanting to nurture their bodies before and after events, to maintain optimum health.
And last, but not least, the wide open doors for growth in women's specific sports nutrition. A market still barely touched.
How can the Functional Foods & Supplement industry gain ground on the very important role of increasing and enhancing the function and diversity of the micro biome?
Read What Trends in Endocronology & Metabalism Journal writes:
" Virtually all nutritional organizations encourage consumption of dietary fiber. Despite these efforts
and a general understanding of the benefits, average dietary fiber intake remains low .
Thus changes in dietary recommendations alone are unlikely to result in significant changes in
consumer behavior. What is necessary is an integrated effort that involves academics,
the food industry, economics, nutritional policy makers, and regulatory organizations with the goal to systematically enhance the fiber content of the food supply"
Some of Spinach's nutritional profile benefits.
A phytochemical found abundantly in foods such as Stawberries, Blueberries, Pineapple, Sunflowers & Coffee.
This antioxidant has been found to disrupt the ability for iron molecules to wreak havoc in the body.
Organic Apple Fiber
We have long head the adage " An apple a day keeps the Doctor away". The conventional wisdom has pointed towards the fiber and nutrient content, which cannot be dismissed. Reference
But we now know that it is soluble fiber combined with the benefit of the pectin that create an atmosphere ripe for biota to grow.
"Diets containing high pectin food ingredients appear to be better tolerated and greater amounts could be consumed than when pure pectin in powder or capsules were consumed." Reference
Pectin is also found to have an impact on fecal enzyme activity against colon carcinogens.
Recent immune sensitivity to the amount of pesticides present in conventionally grown apples has increased the pursuit of Organically grown apples & apple products.
Also known as Cilantro or Chinese Parsely has been used in Asian medicinal cultures for years.
Magnesium: Correlation between low magnesium levels in humans & type 2 diabetes.
Maca Root is a Peruvian cruciferous with an almost mythical tradition in ancient South American natural medicine.
With the benefits of modern technology, multiple studies are being compiled on its benefits.
This is a root worth considering.
Maca also provides an array of chemical components. There have been 22 phenolic compounds identified in the root, as well as amino acids, fiber and lots of Vitamin A ( 44% daily requirement in one serving)
Interestingly, although it is made up of 59% saccharides , there are studies showing it having favorable effects on blood glucose levels.
It seems Maca has a lot to offer.
Under our seas live crops that offer us a wealth of
nutrient dense goodness for health lifestyles.
Chlorella had a vivid past. For over 60 years major
institutions researched this algae in regards to it's
potential as a whole food source due to it's
stunning nutritional resume
* by weight
* 45% Protein * 20% Carbohydrate
* 05% Fiber * 20% Fat * 10% Vitamins & Minerals
Based on those finds, new testing and research trials
have continued to highlight it's potential uses in many
areas of health maintenance, chelation, immune system
support and more.
Here are some of the more impressive findings:
Lots of research being
done on this plant! And not
only for it's nutritional value.
As it goes, fruits & vegetables like these seem to carry the highest ORAC values in polyphenols.
Polyphenols are the MVP's in the fight against the BIG 3 of disease: free radicals, plaques & inflammation.
Recently a lot of attention has been placed on anthocyanins ( a specific polyphenol )and their health complementing properties. New research into effectiveness in bronchial and COPD disorders is finding hopeful results.
Take a look below at some of the key players in delivering these polyphenols and follow their links to their stats.
These statements have not been evaluated by the US FDA. These products are not intended to diagnose, treat, cure or prevent any disease..
Sports Nutrition: The Trend Grows
The MVP's against the Big 3 of Disease